ShaunWallace
Staff Software Architect|The Weather Company
I architect content and configuration systems serving hundreds of millions of users across one of the top 50 websites in the US. Self-taught engineer, unconventional path.
/*01 _about
Architecting Content Systems at Weather.com
I architect the content and configuration systems behind Weather.com — a top-50 US website serving 211 locales worldwide. Right now I'm leading the digital transformation: migrating from a decade-old monolithic framework to Next.js, Vercel, and a modern CMS.
My path here wasn't conventional. I started by repairing gaming consoles, moved into a 24/7 operations center, taught myself to code, built physical broadcast studios, and progressively took ownership of larger systems — all at the same company over 11+ years.
Philosophy
The hardest architecture problems aren't technical — they're organizational. Getting alignment across privacy, marketing, advertising, editorial, and engineering is where most modernization efforts actually fail.
Understanding how users actually experience the product — something I learned in support before I ever wrote a line of code — makes every architectural decision better.
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11+ Years in Weather, Content & Systems Engineering
Staff Software Architect
Jan 2025 – PresentThe Weather Company
Leading the digital transformation of Weather.com — migrating from a 10+ year monolithic framework to Next.js, Vercel, and Payload CMS. Millions of dynamic routes serving real-time data across 211 locales.
Consumer Architect
Jan 2024 – Dec 2024The Weather Company
Led a ground-up overhaul of the configuration management system powering the flagship iOS and Android apps. Migrated to Contentful with server-driven UI patterns and a composable module architecture.
Manager, Content Engineering
Feb 2021 – Jan 2024The Weather Company
Led the content engineering team responsible for Weather.com's content systems. Chose to return to the IC track — confirmed that my highest-leverage contribution was in architecture.
Tech Lead, Content Delivery
Feb 2021 – Apr 2022The Weather Company
Owned the systems responsible for getting content from creation through to consumer-facing properties at scale.
Tech Lead, Video Platform
Oct 2017 – Feb 2021The Weather Company
Owned the end-to-end digital video platform: 7,000+ assets daily, 70M+ plays in a single day, petabyte-scale delivery at 99.9% uptime. Replaced the DAM system saving $2.5M/year. Built two broadcast studios from scratch.
Software Engineer, Content Delivery
Nov 2015 – Oct 2017The Weather Company
Migrated 1.2 million video assets from Dalet to Comcast MPX — a live migration with schema transformation while maintaining parity, processing ~7,000 videos daily at peak.
Software Engineer, Media Solutions
Mar 2015 – Nov 2015The Weather Channel
Supported the video content systems spanning digital and broadcast infrastructure. Where I began understanding the full content pipeline from the engineering side.
Technical Operations Team Lead
Aug 2014 – Mar 2015The Weather Channel
Promoted to team lead within 4 months — the fastest promotion in the operations center at the time. Built the first knowledge base for content acquisition systems. Earned CCNA.
Technical Operation Engineer
Apr 2014 – Aug 2014The Weather Channel
Entry point into The Weather Company. Monitoring and first-call support for a global-scale web platform, broadcast systems, and supporting infrastructure.
Owner
Aug 2007 – Aug 2014Sacred Gaming
Founded and operated a component-level electronics repair business, servicing over 15,000 gaming consoles and computers with a 99% success rate. Where the self-taught, systems-level thinking started.
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Get in Touch
Always open to connecting with engineers and architects who work on similar problems: large-scale content systems, platform modernization, bridging the gap between product and engineering.